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October 04, 2009 07:08 PM EDT (shared with group: October 05, 2009) — In these uncertain economic times, people want answers - one reason perhaps why Google's brand value is soaring and bank brands are plunging. Google's brand value rose . . . more
October 03, 2009 11:21 PM EDT (shared with group: October 05, 2009) —   1. Sign up for Google Health With Google Health, you can store and manage all your health information in one place. And it's completely free. All you need to get . . . more
September 04, 2009 05:04 PM EDT (shared with group: September 08, 2009) — My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com : The Myth of “Great Content” Marketing Itself One of . . . more
July 21, 2009 01:02 PM EDT (shared with group: July 21, 2009) — http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090720/FREE/307159994/1445/FREE more
June 26, 2009 11:06 AM EDT (shared with group: June 29, 2009) — I wish Gather had better link-sharing functionality... Report by BabyCenter claims that new moms are starting to replace time previously spent with magazines and newspapers with time on social media . . . more
June 18, 2009 11:56 AM EDT (shared with group: June 18, 2009) — Read this poignant article on AdAge.com. The author points out how social media is actually really powerful when used correctly, but most advertisers/agencies just talk about it and/or use it just to . . . more
June 17, 2009 03:48 PM EDT (shared with group: June 17, 2009) — Social media strategies give hope to ad agencies Social media strategies give hope to ad agencies - Boston Business Journal: more
May 16, 2009 07:12 AM EDT (shared with group: May 21, 2009) — It might be a good idea to get this group involved in SMAC before they define it.  Social Media Guidelines more
May 14, 2009 09:33 AM EDT (shared with group: May 14, 2009) — As a member of the Social Media Advertising Consortium, we are thrilled to offer you a special rate (40% off) at the 4th Annual Conversational Marketing Summit in NYC June 1-2nd - just in time to kick . . . more
April 27, 2009 01:49 PM EDT (shared with group: April 27, 2009) — Interesting research from Forrester... The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing more
April 17, 2009 06:06 PM EDT (shared with group: April 18, 2009) — I enjoyed reading the previous article by doug s.  How social media can resurrect your brand's reputation. In response I wanted to post an article via  Landor  (a . . . more
April 16, 2009 08:51 PM EDT (shared with group: April 17, 2009) — My latest article for iMedia just came out:   Recently on NPR’s Morning Edition , host Renee Montagne interviewed 20-plus year auto-exec-turned-industry-analyst Jim Harbour (to Jim’s credit, . . . more
April 15, 2009 10:58 AM EDT (shared with group: April 15, 2009) — VideoEgg is getting into the "progressive" ad unit space, launching an expandable ad toolbar specifically targeting long-page sites like blogs and pages with comments to avoid the scroll-past . . . more
April 13, 2009 08:43 AM EDT (shared with group: April 13, 2009) — Ad Age details a recent study that seeks to quantify the impact of brand advertising on social media sites.  They report: New research suggests that even relatively small outlays on social networks . . . more
April 09, 2009 08:41 PM EDT (shared with group: April 10, 2009) — If you are a Boulder company and you want to get more exposure for your company in Boulder Colorado there are some questions that you should be asking your potential Boulder advertising agency . You . . . more
April 09, 2009 12:02 PM EDT (shared with group: April 09, 2009) — Eileen McNamara had it right. McNamara, a Pulitzer Prize winning former columnist for the increasingly beleaguered Boston Globe, wrote a recent Op-Ed in the rival Boston Herald wherein she noted, “From . . . more
April 09, 2009 11:44 AM EDT (shared with group: April 09, 2009) — http://www.paidcontent.org/entry/419-what-can-you-get-with-a-million-social-media-followers/ Answer is not included...       more
April 09, 2009 09:16 AM EDT (shared with group: April 09, 2009) — With its back against the wall financially, auto maker Ford is taking a radical and risky approach to the marketing of its new Fiesta: Later this month,  it will hand over the branding . . . more
April 09, 2009 08:35 AM EDT (shared with group: April 09, 2009) — Great source of Social Media statistics, courtesy of Jeff Bennett Social Media at Work » Social Media Statistics more
March 25, 2009 10:38 AM EDT (shared with group: March 25, 2009) — With mainstream media brands in tatters, a tsunami of information inundating us online, and “quality journalism” in decline (at least as defined by legacy media executives such as New York Times editor . . . more
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SMAC: Social Media Advertising Consortium
Location: Boston, MA
Created: Sep 10, 2008
A group of advertising, communications, brand management and social media executives coming together to create a common vocabulary, standard buying units, and uniform measurement methods for social media.
Group Stats
SMAC: Social Media Advertising Consortium has 193 members.
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