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Social Discovery In Action
by Tom Gerace
views: 420 | rating: 9.8 | comments: 23
February 12, 2009 10:20 AM EST (featured date: February 16, 2009) — Last fall, I shared a post explaining what we call social discovery.  Social discovery is a method of learning where information and perspective is passed through trusted social networks. Here, . . . more
February 16, 2009 03:00 PM EST (featured date: February 16, 2009) — SMAC Friends- On March 12th, a number of SMAC leaders will be participating in the digiday:SOCIAL event in New York City.  Eric Wheeler, CEO of 33Across, Elizabeth Pigg, Senior Account Supervisor . . . more
January 26, 2009 02:30 PM EST (featured date: January 26, 2009) — SMAC Participant, Doug Schumacher, wrote an interesting article that I wanted to share: http://www.imediaconnection.com/printpage/printpage.aspx?id=21807 more
January 23, 2009 09:42 AM EST (featured date: January 23, 2009) —   SMAC/Gather members get your discount code for this year's DigiDay Social!   Use the following discount code to get $75 off the ticket price of $295.   Discount code: . . . more
Job: Executive Director, SMAC
by Chris Bauer
views: 173 | rating: 10 | comments: 2
December 16, 2008 02:00 PM EST (featured date: December 16, 2008) — Location: NY, NY Summary: The Social Media Advertising Consortium (SMAC) is currently hiring for an Executive Director to lead the organization on a day-to-day basis in partnership with the Board . . . more
November 30, 2008 05:24 PM EST (featured date: December 12, 2008) — Here is a interesting article in MediaPost that looks at a WOM study released by Prevention Magazine that shows that boomer women provide higher quality WOM than younger women, when it comes to talking . . . more
Measuring Social Marketing & Media
by Jeff Cusson
views: 226 | rating: 10 | comments: 8
November 17, 2008 10:30 AM EST (featured date: December 12, 2008) — Laura Patterson, president and cofounder of VisionEdge Marketing and author of Metrics in Action: Creating a Performance-Driven Organization , recently posted the following article on MarketingProfs.com. . . . more
November 18, 2008 08:05 AM EST (featured date: December 12, 2008) — This short article by Jim Meskauskas of iMedia and ICON about the next round of social media advertising tools (beyond banners and branded communities). While its a bit short on measurement, it does . . . more
November 24, 2008 07:21 PM EST (featured date: December 12, 2008) — This was announced last week by NBC, Lexus and appssavvy: http://www.marketwire.com/press-release/Appssavvy-922913.html. more
Is WOM a Form of Social Media?
by Dave Balter
views: 102 | comments: 2
November 10, 2008 10:27 AM EST (featured date: November 10, 2008) —     Paper Five in an Ongoing Series November 08   In this paper: A summary of social computing and marketing expert Peter Kim's framework for measuring . . . more
October 23, 2008 07:52 AM EDT (featured date: October 27, 2008) — Here is a link to this morning's Jack Myers report from the ANA conference. I think it is fascinating to see that CMOs from Coca-Cola, P&G and others are talking about the need to promote experiences, . . . more
Feed Views, Quantifying Your Web 2.0 Brand Voice
by John Mihalik
views: 127 | rating: 10 | comments: 4
October 08, 2008 09:15 AM EDT (featured date: October 20, 2008) — As an advertiser, understanding your brand reach into social networking and social media can be a challenging process.  This is made even tougher given the wide variety of social experiences made . . . more
October 03, 2008 07:51 PM EDT (featured date: October 07, 2008) — First of all - I'm excited that this group exists, because only with the collective mind will we nail a common way to approach and evaluate measurement and value, and to a degree the sooner the better, . . . more
September 24, 2008 09:09 AM EDT (featured date: September 25, 2008) —   The following article is being shared as background information for SMAC's upcoming work to create a common vocabulary for describing, industry standard metrics for measuring, and uniform . . . more
September 17, 2008 09:44 AM EDT (featured date: September 17, 2008) —   Leading Agencies, Brand Advertisers, Social Media Companies form Social Media Advertising Consortium First Industry Effort to Define Standards for Social Media Advertising:   . . . more
September 17, 2008 09:22 AM EDT (featured date: September 17, 2008) — Greetings! Thank you all for joining us as founding members of the Social Media Ad Council (SMAC).  The response to SMAC has been overwhelmingly positive over the past two weeks, demonstrating . . . more
September 03, 2008 11:16 AM EDT (featured date: September 16, 2008) — This post is the first in a series where I will share personal observations and theories about the evolution of the social media space.  They are worth every cent that you paid for them.  For . . . more
 
SMAC: Social Media Advertising Consortium
Location: Boston, MA
Created: Sep 10, 2008
A group of advertising, communications, brand management and social media executives coming together to create a common vocabulary, standard buying units, and uniform measurement methods for social media.
Group Stats
SMAC: Social Media Advertising Consortium has 193 members.
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