1. The more you talk, the less people listen. It's really just a supply and demand thing...When less of a resource exists, it becomes more valuable. Your social output is a one of your most valuable professional resources, and we all need to ensure we are maximizing its value.
2.The less you invest in social media the more you waste. If you keep asking me to collect water from a well, but only give me a bucket with holes in it...Sure, I can keep pulling the bucket up, but you won't ever get as much water as if you gave me new bucket without holes.
3. Looking for shortcuts in social media only takes you further away from where you want to go. There are no shortcuts in social media because the system is built on trust, and there is no quicker path to trust than the one you have to build yourself.
4. When you need to have social media it will be too late to start it. Social media can be one of the greatest resources in your career, but in order for you to be able to depend on it, you need to invest time and attention in building it. You can't wait until you need to lean on something to make sure it's strong enough to support you.
5. Being popular doesn't always make you influential. One of the beautiful things about the speed and extent to which we can interact online is that everyone has a chance to be judged and appreciated for what they say, not just how many people they say it to.
6. The harder you try to get followers, the less likely you are to get them. The worst way to get more followers is to focus on getting more followers. Focus instead on maintaining a valuable, relevant, and interesting presence and not only will followers come to you, but the right ones will come to you.
7. Focusing only on what you want will get you less of it. What you want is only important to you and people who care about helping you. You can't create more you, so to get more of what you want you need to create more people who care about helping you. This can be accomplished by caring enough about others to help them. See how that works?