Tag: media
group name: smac
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September 17, 2008 09:22 AM EDT --
Greetings!
Thank you all for joining us as founding members of the Social Media Ad Council (SMAC). The response to SMAC has been overwhelmingly positive over the past two weeks, demonstrating . . .
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April 09, 2009 08:35 AM EDT --
Great source of Social Media statistics, courtesy of Jeff Bennett
Social Media at Work » Social Media Statistics
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April 13, 2009 08:43 AM EDT --
Ad Age details a recent study that seeks to quantify the impact of brand advertising on social media sites. They report:
New research suggests that even relatively small outlays on social networks . . .
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February 12, 2009 10:20 AM EST --
Last fall, I shared a post explaining what we call social discovery. Social discovery is a method of learning where information and perspective is passed through trusted social networks. Here, . . .
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November 17, 2008 10:30 AM EST --
Laura Patterson, president and cofounder of VisionEdge Marketing and author of Metrics in Action: Creating a Performance-Driven Organization , recently posted the following article on MarketingProfs.com. . . .
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October 03, 2008 07:51 PM EDT --
First of all - I'm excited that this group exists, because only with the collective mind will we nail a common way to approach and evaluate measurement and value, and to a degree the sooner the better, . . .
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September 22, 2008 10:51 AM EDT --
As we prepared for the launch of SMAC the article (below) by Pat LaPoint was published to Media Post's Online Metrics Insider.
I recently saw an article in an e-newsletter I get . . .
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April 15, 2009 10:58 AM EDT --
VideoEgg is getting into the "progressive" ad unit space, launching an expandable ad toolbar specifically targeting long-page sites like blogs and pages with comments to avoid the scroll-past . . .
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September 24, 2008 09:57 AM EDT --
The following article is being shared as background information for SMAC's upcoming work to create a common vocabulary for describing, industry standard metrics for measuring, . . .
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September 03, 2008 11:16 AM EDT --
This post is the first in a series where I will share personal observations and theories about the evolution of the social media space. They are worth every cent that you paid for them. For . . .
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September 17, 2008 02:53 PM EDT --
Press surrounding the launch of SMAC:
AdWeek
ClickZ
MediaBistro.com
The Boston Business Journal
Research-Live
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November 10, 2008 10:27 AM EST --
Paper Five in an Ongoing Series
November 08
In this paper:
A summary of social computing and marketing expert Peter Kim's framework for measuring . . .
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September 24, 2008 09:32 AM EDT --
The following article is being shared as background information for SMAC's upcoming work to create a common vocabulary for describing, industry standard metrics for measuring, and uniform . . .
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October 23, 2008 07:52 AM EDT --
Here is a link to this morning's Jack Myers report from the ANA conference. I think it is fascinating to see that CMOs from Coca-Cola, P&G and others are talking about the need to promote experiences, . . .
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June 26, 2009 11:06 AM EDT --
I wish Gather had better link-sharing functionality...
Report by BabyCenter claims that new moms are starting to replace time previously spent with magazines and newspapers with time on social media . . .
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November 18, 2008 08:05 AM EST --
This short article by Jim Meskauskas of iMedia and ICON about the next round of social media advertising tools (beyond banners and branded communities). While its a bit short on measurement, it does . . .
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February 03, 2009 06:07 PM EST --
Joe Marchese of socialvibe wrote a thought provoking column today about who should own the advertiser relationship of record when social media is the strategy. I think there is a lot more to say here, . . .
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April 16, 2009 08:51 PM EDT --
My latest article for iMedia just came out:
Recently on NPR’s Morning Edition , host Renee Montagne interviewed 20-plus year auto-exec-turned-industry-analyst Jim Harbour (to Jim’s credit, . . .
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June 18, 2009 11:56 AM EDT --
Read this poignant article on AdAge.com. The author points out how social media is actually really powerful when used correctly, but most advertisers/agencies just talk about it and/or use it just to . . .
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February 16, 2009 03:00 PM EST --
SMAC Friends-
On March 12th, a number of SMAC leaders will be participating in the digiday:SOCIAL event in New York City. Eric Wheeler, CEO of 33Across, Elizabeth Pigg, Senior Account Supervisor . . .
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